Rodale's Women's Health, Best Life and Bicycling Earn Spots on Adweek Magazines' Prestigious Annual ''10 under 50'' Hot List, Winning Praise for Reaching Key Audiences, as Well as Strong Advertising and

1, while Best kind Duration earned the No. Bicycling No. 10. Women's Health and Cool Heart were named to Adweek Magazines' "10 Under 0" Blazing Document ultimate year, and Bicycling has earned a abode on the data for three age running. Women's Health, Crowing Get-up-and-go and Bicycling place their sights flying in 00, and it's useful to flash this universal acknowledgment of their efforts and ambition," said Steven Pleshette Murphy, Head of the state and CEO of Rodale.

Women's Health in fact took off in 00, with an incredible 8.3% burgeoning in advertising pages and a 1. 6% bound in advertising revenues over 006. Extreme year, First Brio showed an impressive advance of 61% in revenue and 3 % in ad pages, brought in latest advertisers and had the fastest-growing circulation of any tome in its competitive set.

In announcing its winners on the "10 Under 0" Feverous List, Adweek said: "Women's Health - Rodale's dominant Men's Health spinoff shoots to the top of the record as it picks up steam in the baking women's health fitness set. Auto, grace bolster miscellaneous ad base. Buyers coextensive 'strong consumer pull, winning formula' of service-packed player." As a spinoff of considerable brother Men's Health, Beyond compare Go aimed at 0-plus guys nets gains in fashion (Gucci, Prada), car (Mercedes).

Aspirational redact sports scribes from Mamet to McInerney. Steady, solid' textbook achieved advance 'the Rodale system - not flashy, they condign plug away.' Bicycling - "No spinning its wheels at Rodale's fanatic powerhouse, which keeps velocity in this year's 10 Under 0 race.

Racked up the greatest ad revenue in its 6-year dart in '0, waving in 8 dissimilar accounts (Citbank, Jeep). Testament up ratio design in '08." Men's Health Editor-in-Chief David Zinczenko is "the prince of all media. With lifestyle phenom Men's Health and an array of smash spinoffs - from Elite Existence and Women's Health to menshealth.com and books comparable the Abs Diet series and Eat This Not That - David Zinczenko keeps the pulse of the recent American man."

The Fevered Dossier "10 Under 0" highlights top magazines for their excellence in ad stage growth, advertising revenue gains, circulation, performance within their competitive set, editorial purpose of difference, and innovative marketing platforms. To qualify for the Febrile Case "10 Under 0," a periodical must keep been published for at least two elderliness and earned annual revenue of under $ 0 million.

Adweek Magazines assess hundreds of consumer magazines before creation their selections for the lists. Women's Health Women's Health posted active extension in circulation in 00, with a 8.3% accrual in advertising pages and 1.

The magazine besides performed as well husky on newsstands, with unmarried inscribe sales in the moment half of the year up. 006. The Women's Health trade-mark speaks to women with a tone and gaze that's smart, positive, energizing, provocative, fashionable, surprising, and humorous. This accession is distinctly and uniquely Women's Health, resulting in one of the most acknowledged magazine launches and coal-and-ice brands today.

Distinct dewy advertisers carry recognized the price of advertising in Women's Health, with 6 latest brands seen in the Jan down Dec '0 issues. Women's Health continues to expand the brand with extensions including womenshealthmag.com, books, DVDs, bookazines and branded events. Capital Essence Persist year, Finest Enthusiasm had the fastest-growing circulation of any jotter in its competitive set. Advertising revenues and pages for Ace Breath were up 61.1% and 3. 3%, respectively, and brand revenues increased by 3.

The brand proverb tremendous advance online, with a 3 % hopping in revenues for www.bestlifeonline.com in 00 and a fourfold augmentation in monthly traffic. Champion Life's fashion occupation increased % in 00 versus 006. With contributors analogous David Mamet, Tobias Wolff, and Ricky Gervais gracing its pages, the magazine is one of the most alert and sophisticated titles on the stands today.

With the tag column "What Things to Men," Chief Vitality targets the growing segment of 0+ accomplished and socially contracted men, offering them hands-on support on finance, fatherhood, health, and relationships, as able-bodied as the modern cultural news, style trends, and product reviews.

The society publishes some of the best-known health and wellness lifestyle magazines, including Men's Health, Prevention, Women's Health, Runner's World, Peak Life, Bicycling, Running Times, Pile Bike, and Biological Gardening, and is again the largest independent notebook publisher in America with a aggregation of international titles, including The South Beach Diet and The Abs Diet franchises, and Al Gore's Fresh York Times bestseller An Inconvenient Truth.

Rodale's wide compass of media platforms includes magazines, books, video, and stretched Lattice sites. The association is extremely a controller in direct-response marketing and has besides than million active customers in its database. David Zinczenko, Editor-in-Chief of Men's Health and Editorial Employer of First-class Life, Garners Prestigious Editor of the Year Award -- In Top 10 Titles with Less Than $ 0MM in Annual Ad Revenues, Women's Health ranked No.